Offer Guests a High-Tech Experience With A DOOH Network

Guests have high expectations of their hotel stays, now hotels are tasked with improving upon the guest experience while finding ways to increase revenue.  The expectations of guests have changed, Hospitality Technology’s 2021 Customer Engagement Technology Study found that guests wanted a more high-tech experience from their hotel stay.  47% of guests wanted the ability to check-in and out of hotels with their mobile devices and 55% wanted hotels to offer smart TV and content streaming in guestrooms.

The study also found that free Wi-Fi was one of the most important amenities for guests, 80% wanted to stay at hotels that provided free Wi-Fi access.  Guests also felt that hotel reviews were important, 70% of travelers looked for positive reviews and high ratings on third-party booking sites such as Travelocity and Expedia and on social media platforms like Facebook.  The right hotel technology will offer guests a high-tech experience that creates a lasting impression, while providing hotels with revenue generating opportunities.

What is a Digital Out of Home Network?

Hotel technology enables hotels to take the guest experience to the next level by offering guests personalized content in any area of the hotel property.  Hotels can use an advanced Digital Out of Home (DOOH) network that allows the streaming of content such as videos and music and provides guests with valuable information anywhere on the hotel property.  DOOH networks allow hotels and resorts to provide guests with weather updates and interactive maps of the property in places like elevators, lobbies, and golf carts.  Hotels can use DOOH networks to bring entertainment to other areas of the hotel and provide guests with information at their fingertips, offering guests the high-tech hotel experience that they want.

Benefits for Hotels

Digital Concierge

DOOH networks allow hotels to offer guests a virtual concierge that displays property maps, location of elevators, bathrooms, restaurants, gyms, and other areas of the hotel.  DOOH networks can also help hotels to perform more efficiently by allowing guests to book restaurants and excursions without contacting the front desk.  Hotels can offer guests access to information in one convenient place and inform guests of service updates and policy changes.

Improve Guest Satisfaction

DOOH networks enable guests to quickly access important information without going to the front desk and allows hotels to market their amenities.  Hotels can create targeted content and offer a more personalized digital experience for guests, which can lead to increased guest satisfaction, stronger customer loyalty and more positive reviews.  70% of travelers looked for positive reviews and high ratings on third-party booking sites and social media before booking hotels.

Provide Streaming Entertainment

55% of guests wanted hotels to offer smart TV and content streaming in guestrooms, hotels can utilize DOOH networks to offer guests content streaming from popular subscription providers.  Guests can use their own devices to log in to their streaming accounts and connect to the hotel’s devices.

Revenue Generating Opportunities

Hotels can utilize DOOH networks to promote hotel services, to advertise restaurants, spa services and retail stores.  Hotels can reach target audiences with the relevant content that matches their needs.  DOOH advertising helps to capture and keep customer attention in outdoor and public spaces, customers can be reached in elevators, golf carts, lobbies, pool areas and anywhere on the hotel’s property.

Reduce Costs

Hotels can utilize DOOH networks to streamline hotel operations and reduce printing related expenses, hotels can reduce the burden placed on staff by providing guests with easy access to information through a virtual concierge.  Hotels can use technology to help reduce telecommunication expenses by using less expensive entertainment options that enable guests to access streaming providers from their personal devices.